Pit Viper - a species of viper with two movable fangs and infra-red sensing ‘pit organ’ that helps aim at prey.
And also an e-commerce store that sells funny sunglasses.
But careful, because this company is just as menacing as the snake.
For starters, their website looks like it will give your computer a virus. It’s full of lines like “voted #69th best sunglass brand page, by your mom.”
Haha. I have to admit I found that one funny.
It’s far better to make people love or hate your product than to make people feel indifferent.
Pit Viper unapologetically focuses everything they do towards satisfying adventurous folk who don’t take life too seriously.
They intentionally exclude people who don’t fit that category. In other words, they don’t give a flying f**k if you don’t like it. Pardon my (Pit Viper inspired) French.
As a result those truly in the target market have become die-hard fans, big customers and big evangelists for the brand.
It’s far better to make people love or hate your product than to make people feel indifferent.
Pit Viper unapologetically focuses everything they do towards satisfying adventurous folk who don’t take life too seriously.
They intentionally exclude people who don’t fit that category. In other words, they don’t give a flying f**k if you don’t like it. Pardon my (Pit Viper inspired) French.
As a result those truly in the target market have become die-hard fans, big customers and big evangelists for the brand.
Brainstorm ways to please your target market that will shock and push away people who aren’t your target market.
Nothing too crazy here. We all know we need to focus on the target market. I’ve given them the extra .9 because their website makes me laugh.
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