Facebook has a good history of cannibalising successful social apps.
But Gumtree has held on, maintaining over 9M visitors per month in the UK alone.
Gumtree’s search alerts are like scalable mini salespeople.
With personalised notifications like these, Gumtree consistently gets users coming back to see exactly what they’re looking for.
And since Facebook marketplace’s brand and their notifications are diluted with other social media stuff, Gumtree has managed to hold Facebook off from occupying that valuable space in a user’s mind.
Gumtree’s search alerts are like scalable mini salespeople.
With personalised notifications like these, Gumtree consistently gets users coming back to see exactly what they’re looking for.
And since Facebook marketplace’s brand and their notifications are diluted with other social media stuff, Gumtree has managed to hold Facebook off from occupying that valuable space in a user’s mind.
Your product doesn’t have to be a marketplace to benefit from this strategy:
Focusing on what you're good at is a great way to be defensible.
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