It’s the one time of the day that suddenly gets everyone talking.
Let’s imagine you’re out at a restaurant. When ‘it’s time’ all-at-once people appear to pull out their phones and take photos. What’s going on? Why are you taking photos? In a matter of minutes there’s a good chance the entire room will know about it. So what is it?
It’s 'Be Real' time.
They send a daily notification and manufacture urgency so users actually check it (by telling users they lose something if they don’t tend to it right away). In doing so, BeReal manages to own a whole few minutes of every single day, for every one of their users.
Given we spend so much of our time around other people, almost everyday when ‘it’s time’ users naturally evangelise BeReal to the people around them. It goes viral everyday.
They send a daily notification and manufacture urgency so users actually check it (by telling users they lose something if they don’t tend to it right away). In doing so, BeReal manages to own a whole few minutes of every single day, for every one of their users.
Given we spend so much of our time around other people, almost everyday when ‘it’s time’ users naturally evangelise BeReal to the people around them. It goes viral everyday.
Look for ways you can get a group of people talking about your product at the exact same time. Focus in on a small group and a specific time of day. You should be top of mind for a large majority of them in your chosen moment.
Just genius.
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