If there’s anything more frustrating than unnecessary meetings, it’s the time-wasting back-and-forth that can be needed to organise them.
Calendly solved this massive pain point and managed to quickly grow through word of mouth at the same time.
Calendly’s fundamental value is helping people schedule meetings with one other - an experience that inherently involves more than one person. In doing so, they create a lot of real value for groups, and simultaneously a lot of opportunity to grow.
In fact, Calendly is useless to just one person alone. That means every single user, to use the product, needs to spread it to colleagues or business connections.
Calendly’s fundamental value is helping people schedule meetings with one other - an experience that inherently involves more than one person. In doing so, they create a lot of real value for groups, and simultaneously a lot of opportunity to grow.
In fact, Calendly is useless to just one person alone. That means every single user, to use the product, needs to spread it to colleagues or business connections.
What real value does your product create when 2 or more friends use it? Centre your value proposition on this specific value and you become a networks effects business.
I love this because it’s a very ethical use case. It naturally spreads to the people who find value in it.
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